Bring together local community. Strengthen the relationship between stores and the Shopping Centre.
Mullingar Summer Fashion Show
Harbour Place Shopping Centre is known for its wide variety of fashion and beauty brands, from the nation’s biggest names to local’s favourite. For a promotional purpose, we had this thought to run a Fashion Show in the Shopping Centre, and to invite all stores to take part in. Working with Catwalk Modelling Agency, we built a catwalk stage on the footpath and stairs. Our retail partners provided clothing and hair/makeup services for the models to present. A social media campaign and giveaway competition were designed. The event went live on Facebook.
Poster Design, Photography, Videography, Video Production, Social Media Management, Event Planning, Event Management, Retail Communication, Retail Event, Risk Assessment, Live Event
Around 200 people came specifically to see this year’s show and stayed in between shows for the competitions. Social media reach: 25k, total engagement: 1.7k. Click here to see 2018’s show.