Easter Hunt – A Family Fun Day
Taking advantage of the long pedestrian area in the Retail Parks, we came up with this creative event idea: an Easter Hunt parade. Leading by our Easter characters, kids were asked to count the Easter egg stickers placed on store windows. At the end of the parade, all participants were rewarded with a box of chocolate. Other family-friendly activities included face painting, music, entertainment and loads of sweets. An online registration system was introduced to this retail event to better manage the crowd.